Cookie Policy
Effective Date: May 2, 2022
This is the Cookie Policy for thesunriseherald.ng (collectively referred to as “The Sunrise Herald,” “we,” “us,” or “our” in this policy), including our main site and any associated applications (“our sites”).
Some of our services or subdomains may have their own cookie policies. Those will apply specifically when using those platforms.
If you’d like to understand more about how we collect, use, and safeguard your personal data, please refer to our Privacy Policy or contact us at dataprotection@thesunriseherald.ng.
Technologies Covered by This Policy
Technologies that store or access information on your device, whether they are strictly “cookies” or similar mechanisms, are governed by this policy. These include:
Device fingerprinting: Identifying a device using browser type, settings, IP address, and operating system (e.g., for analytics and fraud prevention).
Local storage: Saves information locally in your browser to enhance speed and personalization.
Pixels: Small graphic tags used to monitor page views, conversions, and user activity.
Scripts: Embedded code that powers interactive features and tracks behavior.
For simplicity, we refer to all of these as “cookies” throughout this policy.
Types of Cookies We Use
We use the following four categories of cookies:
1. Strictly Necessary Cookies
These are essential for the operation of our services and cannot be disabled via the on-site “Privacy Settings.”
They enable functions such as logging in, saving your cookie preferences, and maintaining session states. Blocking these cookies may result in parts of the site not functioning properly.
2. Performance Cookies
These help us understand how visitors interact with our site—for example, which pages are visited most frequently, or how users navigate through the site. The data collected helps us improve site performance and user experience.
3. Functionality Cookies
These remember user preferences (such as your region or language) to personalize your experience. For instance, we may present a regional homepage based on your last visit.
4. Advertising Cookies
These cookies track your activity across our website and other platforms, including what content you view and what links you click. This information is used to deliver personalized advertisements that reflect your interests.
How We Use Cookies for Advertising
When you accept advertising cookies on The Sunrise Herald, we may place cookies that track your browsing habits and content interests (e.g., news categories you frequent). This enables us to show you more relevant advertisements.
For example, if you often read business or technology articles, you may be served ads related to finance or tech products.
Our mobile apps also incorporate third-party analytics tools that collect non-identifying usage data to refine our advertising strategies.
Please note: We do not collect personal identifiers (such as name, email, address, or phone number) through advertising cookies.
We may also share data such as IP address, browser type, or location with advertising partners for targeted ad delivery and reporting.
Third-Party Cookies
We partner with selected service providers to help us analyze web traffic, serve advertising, and improve content. These third parties may also set cookies and collect information about your interaction with our content and ads.
Some examples include:
Ad servers and networks
Analytics platforms (e.g., Google Analytics, Facebook Pixel)
Affiliate marketing platforms
Managing Cookie Preferences
You can manage your cookie preferences at any time by clicking the “Privacy Settings” link in the footer of our website. These settings allow you to:
Withdraw consent for advertising cookies
Opt-out of cookies used under the basis of legitimate interest
Control sharing of data with external ad partners
Choosing to opt out of personalized advertising does not mean you will stop seeing ads; it simply means the ads may not be as tailored to your interests.
Other Ways to Control Cookies
Your Online Choices: Visit youronlinechoices.eu to manage preferences across many ad networks.
Browser Settings: You can disable all or specific cookies through your browser’s settings under “Options” or “Preferences.”
Incognito Mode / Cookie Clearing: Browsing in private mode or frequently clearing cookies may reset your preferences.
Privacy Extensions: Consider using browser extensions that help manage tracking and cookies globally.
Please Note:
Disabling certain cookies (especially strictly necessary ones) may result in limited site functionality or a degraded experience.
Contact Us
If you have questions about our use of cookies, please contact:
Email: dataprotection@thesunriseherald.ng