Scanfrost has unveiled its new festive season campaign. The leading home appliance manufacturer is teaming up with Hilda Baci. She is the brand ambassador and a Guinness World Record-breaking chef.
Together, they aim to bring holiday cheer to Nigerian homes. The initiative is dubbed the #MyScanfrostChristmas Challenge.
It celebrates the warmth and unity of the season. Furthermore, it invites families to showcase the brand’s appliances. The goal is to show how Scanfrost makes holidays smoother and brighter.
Celebrating Family Moments
Mohit Dhawan is the General Manager of Scanfrost Nigeria. He spoke about the inspiration behind the campaign. He emphasized the cultural importance of the season.
“Christmas in Nigeria is about family, celebration, and togetherness,” Dhawan stated.
He wants to inspire people to share beautiful moments. The campaign highlights how Scanfrost remains part of real-life celebrations.
A Blend of Food and Lifestyle
Hilda Baci is at the forefront of this campaign. It seeks to merge culinary excellence with everyday family life.
Alfred Jarikre, the brand’s Marketing Manager, explained the partnership. He noted that it adds authenticity to the festive story.
“With Hilda Baci leading this campaign, we’re blending food, family, and lifestyle,” Jarikre noted.
He added that the challenge creates lasting memories. It ties Scanfrost to the heart of the Nigerian Christmas.
How to Participate and Win
The challenge calls on customers to get creative. They should share their unique holiday experiences.
Participants are encouraged to create content. This includes short videos, skits, or social media reels. The content should depict their “Scanfrost Christmas.”
The rewards for creativity are significant. The winning video will become Scanfrost’s official Christmas advert. Consequently, it will feature on social media and YouTube throughout December.
Additionally, the top five entries will win big. They will receive festive hampers and kitchen appliances. Prizes include blenders, kettles, and irons.
