Yango Côte d’Ivoire, a top ride-hailing company, has teamed up with the African Media Agency (AMA) to boost its visibility and reputation across West Africa.
The partnership, officially revealed on October 21, 2025, began earlier in February. Its main goal is to enhance Yango’s communications and establish it as a trusted technology partner in Côte d’Ivoire’s fast-growing digital economy.
Driving Brand Growth
AMA — a leading pan-African public relations and communications firm is spearheading campaigns that highlight Yango’s innovation and local impact. Through a mix of media relations, storytelling, and community engagement, the agency aims to make Yango a familiar name across Ivorian cities.
According to Eloïne Barry, Founder and CEO of AMA, the collaboration aligns with the agency’s mission to elevate African innovators. “Yango’s vision fits perfectly with our goal to promote solutions that make life easier for Africans,” Barry noted.
Strengthening Local Impact
Since the partnership’s inception, AMA has rolled out a strategic PR plan showcasing how Yango supports the local economy. From creating driver jobs to improving urban mobility, Yango’s efforts are portrayed as key contributors to Côte d’Ivoire’s development.
The company’s reliable, tech-driven services have helped it become a household name among commuters, while also promoting digital inclusion and economic empowerment.
AMA’s Continental Reach
Operating across 28 African countries, with offices in Abidjan, New York, Kampala, and Johannesburg, AMA continues to empower global and local brands with creative storytelling and impactful campaigns.
Its work with Yango blends international expertise with local understanding, ensuring that messages resonate authentically with Ivorians. This balance helps Yango stand out in a competitive transport market, building stronger relationships with users.
A Vision for the Future
This partnership comes amid significant national and regional developments, from technological expansion to environmental and health initiatives. In this evolving landscape, Yango’s focus on reliable mobility presents a positive contribution to daily life in Côte d’Ivoire.
With AMA’s support, Yango is set to deepen its roots, drive innovation, and further engage communities. The collaboration marks a new chapter — one where technology and storytelling combine to shape the future of transport in West Africa.
________________________________________________
