In Sustainable Scale: Eco-Innovation Strategies for Enduring Entrepreneurial Success, Nigerian entrepreneur and sustainability strategist Michael Ekhoragbon reframes the conversation around enterprise and national development. As Nigeria deepens its pursuit of economic diversification, industrial renewal, and climate-conscious innovation, this book emerges as both a national framework and a strategic wake-up call, urging entrepreneurs, policymakers, and investors to anchor growth in longevity.
Drawing from years of leadership experience in finance, technology, and business systems, he dismantles the notion that rapid expansion equals progress. He replaces it with a new paradigm; eco-innovation, one that aligns profit with preservation, efficiency with empathy, and speed with structure. Sustainable Scale presents sustainability not as an ethical accessory, but as the foundation of competitive advantage in volatile economies.
Unlike the many publications that glorify hustle or romanticize disruption, his work is a disciplined exercise in design thinking. He presents innovation as a repeatable process, not a stroke of luck. His framework addresses how businesses can integrate ecological awareness, adaptive systems, and financial prudence into their architecture, ensuring that growth endures even when markets shift, regulations tighten, or resources become scarce.
At its core, Sustainable Scale is an inquiry into how nations can move from extraction to regeneration. He explores what he calls the “triple foundation of continuity”, sustainable production, circular consumption, and equitable distribution. These, he argues, must underpin Africa’s next phase of industrialization if it hopes to achieve not just economic independence, but environmental and institutional stability.
The book traverses sectors; from energy and agriculture to fintech, logistics, and manufacturing, illustrating how sustainability can become a measurable growth strategy rather than a compliance . His argument is direct: true innovation is not what scales fastest, but what lasts longest.
For policymakers and institutional leaders, he issues a challenge, to rethink what incentives drive enterprise behavior. When systems reward short-term revenue over long-term resilience, he warns, economies become fragile. To avoid this, governments and investors must prioritize frameworks that embed sustainability metrics in business evaluation, funding criteria, and industrial policy.
What gives Sustainable Scale its authority is not abstraction, but execution. He situates theory within real-world complexity; climate risk, infrastructure gaps, informal economies, and the friction between private ambition and public accountability. He demonstrates that sustainability is not a Western import but an African imperative, a logic that fits the continent’s resource realities and its people’s inventive resilience.
Already finding its way into enterprise development programs, policy think tanks, and leadership retreats, the book is becoming a national reference for institutions exploring models of growth that combine innovation with integrity. Its frameworks are being discussed in government-led economic councils, sustainability boards, and university business curricula, signaling a broader shift toward impact-oriented capitalism.
His tone throughout the work is measured but confident; less evangelical, more architectural. He writes not to inspire fleeting enthusiasm, but to shape deliberate action. Entrepreneurship, in his view, is both engineering and ethics, the ability to build systems that serve society as they scale.
