Global music icon and billionaire entrepreneur, Rihanna, is preparing to take her lingerie brand Savage X Fenty public in a move that could value the company at over $3 billion, according to reports from Bloomberg. The IPO is being handled by top investment banks Morgan Stanley and Goldman Sachs.
Savage X Fenty’s Rise
Launched as an extension of Rihanna’s inclusive beauty empire, Savage X Fenty has raised $310 million to date. In early 2022, it closed a new $125 million funding round led by Neuberger Berman to support the opening of physical stores in the United States and international expansion.
The brand is celebrated for redefining beauty and body standards in the lingerie industry. From its inception, Savage X Fenty has championed diversity and inclusivity, featuring models of all sizes, races, gender identities, and backgrounds — a bold contrast to the long-standing norms of traditional lingerie advertising.
A Vision Built on Inclusion
Rihanna’s business empire began with Fenty Beauty in 2017 — a revolutionary makeup brand that set new standards for inclusivity by offering foundation shades for people of all skin tones, especially underrepresented darker complexions. The beauty brand quickly soared, reaching a $2.8 billion valuation within four years.
Savage X Fenty built on that same vision of representation and accessibility. Products are affordably priced, starting at just $5, making high-quality, inclusive fashion accessible to a wider audience.
Rihanna’s Growing Wealth
With a current net worth of $1.7 billion, Rihanna is the richest female musician in the world, and second only to Oprah Winfrey among female entertainers. She holds a 30% stake in Savage X Fenty, currently valued at $270 million. If the IPO proceeds at the projected $3 billion valuation, her stake could increase to $990 million, according to Forbes.
