The English Premier League announced pay-per-view (PPV) measures for fans to watch additional matches, as the COVID-19 pandemic keeps stadiums closed.
The league introduced interim broadcast arrangements, allowing UK fans to access more games on BT Sport Box Office or Sky Sports Box Office for £14.95 ($19.43) per match.
Pay-Per-View Details
The PPV option covers October 2020 matches not included in the regular broadcast schedule. BT and Sky will continue airing their planned games, with the extra matches available for a fee. The Premier League stated that this ensures all fans can watch their teams live, as games are played behind closed doors due to COVID-19 restrictions.
Mixed Reactions from Fans and Pundits
The decision has sparked debate. Sky Sports pundit Gary Neville criticized the move, tweeting, “This is a really bad move by the Premier League to charge £14.95 for single matches that have been shown free for 6 months.” Fans, unable to attend matches since spring 2020, have expressed frustration over the added costs during a time of financial strain.
Financial Strain on Clubs
Premier League clubs are facing significant revenue losses without fans in stadiums. Ticket sales, a major income source, have dried up due to the pandemic. A June 2020 report by Deloitte estimated a £1 billion revenue hit for clubs in the 2019–2020 season. The PPV fees aim to support clubs financially, helping offset the loss of match-day income.
High-Scoring Season Continues
The 2020–2021 Premier League season has been thrilling, with more goals scored in the first four games than any other season in the league’s history. Despite empty stadiums since the Project Restart in June 2020, fans can watch televised matches, and the PPV option expands access to more games. This creates a win-win, generating revenue for clubs while letting fans support their teams.
Hope for Fans’ Return
The Premier League remains committed to bringing fans back to stadiums safely as soon as possible. Until then, the PPV model offers a way to keep fans connected to the action, though the cost has stirred controversy.
