Morocco’s tourism industry achieved unprecedented success in 2025. The nation welcomed a record-breaking 19.8 million visitors throughout the year. According to the Ministry of Tourism, this figure represents a significant 14 percent increase compared to 2024.
This sector remains a cornerstone of the national economy. Currently, tourism accounts for approximately 7 percent of Morocco’s Gross Domestic Product (GDP). Beyond its financial contribution, the industry supports thousands of local jobs and serves as a vital source of foreign currency.
Factors Driving the Tourism Surge
Several strategic initiatives contributed to this impressive growth:
- Expanded Air Travel: The introduction of new international flight routes has made Morocco more accessible to global travelers.
- Strategic Marketing: Stronger connections with key travel markets helped attract a diverse range of visitors.
- Destination Diversification: The government successfully promoted new and emerging destinations across the country.
- Infrastructure Investment: Significant capital was directed toward building new hotels and renovating existing properties to meet rising demand.
Impressive Financial Gains
The industry’s financial performance matches its record-breaking visitor numbers. Between January and November 2025, tourism revenue climbed to 124 billion dirhams, which is approximately $13.5 billion. This reflects a sharp 19 percent year-on-year increase, highlighting the growing economic value of each visitor to the country.
The Road to 2030
Morocco has set even more ambitious targets for the end of the decade. The nation aims to attract 26 million annual tourists by 2030.
This growth strategy is timed to coincide with Morocco co-hosting the 2030 FIFA World Cup alongside Spain and Portugal. By leveraging this global sporting event, Morocco intends to solidify its position as a premier international travel hub.
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