Award-winning singer and songwriter Simi has officially secured a five-year endorsement deal with MOL Tech Accessories, a prominent Nigerian technology brand.
The partnership marks the beginning of a unique collaboration titled MOL x SYMS. According to a company statement, this initiative aims to merge technology, culture, and lifestyle through innovative product designs.
The “MOL x SYMS” Collaboration
During the official launch, Simi expressed her enthusiasm for the partnership. She described the venture as a natural extension of her creative vision. The collaboration focuses on delivering tech products that resonate personally with her audience.
What fans can expect from the collaboration:
- Innovation: Fresh designs that blend lifestyle and technology.
- Accessibility: High-quality products designed for the everyday user.
- Authenticity: Items that reflect Simi’s unique brand and creative input.
“Working with MOL has been inspiring,” Simi stated. “We are building something special that reflects quality, accessibility, and creativity.”
Restoring Trust in Local Brands
MOL Tech Accessories has grown rapidly since its debut two years ago. It currently operates in 27 states across Nigeria. Chief Executive Officer Sanmi Oladunni explained that the partnership with Simi is part of a larger mission to restore consumer trust in Nigerian-owned brands.
Why MOL claims to stand out:
- Wide Range: The brand produces chargers, power banks, cables, earphones, and headsets.
- Rigorous Testing: Every product undergoes an 18-stage quality assurance process.
- Global Standards: The company aims to prove that local brands can match international excellence.
Oladunni emphasized that partnering with a credible figure like Simi helps prove that Nigerian companies can deliver world-class products. “Together, we want to prove that Nigerian brands can deliver excellence and inspire confidence,” he added.
ALSO READ: US Warns of ‘Severe Consequences’ as South Africa Diplomatic Rift Explodes
