The national search for emerging talent has wrapped up its first season. The American Cola Club Talent competition successfully concluded, spanning five weeks of activities across multiple digital channels.
The contest identified a winner from a talented group of young Nigerians.
Through the final public voting phase, DjMafdee, who uses the handle @bitrusmosesbugama, was confirmed as the overall victor.
Rewards for the Top Performer
The champion, Bitrus Moses Bugama (DjMafdee), brings 14 years of experience to the entertainment scene. His expertise centers on skillfully blending music rhythms and engaging crowds during performances.
As the contest’s winner, he received an extensive reward package sponsored by the brand:
- Cash Reward: A substantial financial prize totaling 1.5 million naira.
- Access: Twelve months of access to a leading music streaming service.
- Product Supply: A complimentary supply of the American Cola beverage for one year.
- Media Opportunities: Scheduled interviews and exposure in upcoming media campaigns.
- Social Project: A community impact initiative that will be entirely financed and managed by the sponsoring brand.
The competition also highlighted two other impressive finalists. TemzBusyTm (a DJ) finished as the first runner-up. Following closely was the dancer, Adetutu, who secured the second runner-up position.
Platform for Creative Empowerment
The American Cola Club Talent campaign was developed as a grassroots effort by the beverage company. The main objective is to encourage Nigerian youth, cultivating self-expression. It aims to offer a tangible platform where raw talent can be converted into actual professional pathways.
The Product’s Vision
American Cola is manufactured locally in Nigeria by the Planet Bottling Company. The drink is promoted to resonate with consumers who celebrate self-reliance, cherish their individuality, and chase their ambitions with zeal.
Planet Bottling Company understood that Nigerian consumers seek beverages that pair high-quality taste with affordability. Operating from an advanced production facility in Ogun State, the company focuses on achieving the ideal balance of these two factors.
The brand is committed to producing distinctive, high-quality drinks while fostering lasting relationships with its customer base.
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