On Monday, October 20, 2025, Sweden appointed former West Ham manager Graham Potter as their new head coach on a short-term basis.
The 50-year-old steps in to revive Sweden’s struggling 2026 World Cup qualification campaign, aiming to lead the team to the tournament next summer.
“I’m honored and excited by this opportunity,” Potter said. “Sweden boasts talented players competing in top global leagues.
My goal is to create the right environment for the team to excel and secure a World Cup spot.”
His appointment follows the sacking of Jon Dahl Tomasson after a 1-0 defeat to Kosovo on October 13, which ended hopes of automatic qualification from Group B.
Sweden’s Qualification Hopes
Despite missing the top two spots in their group, Sweden still has a chance to reach the World Cup through the play-offs, thanks to their strong performance in the 2024-25 Nations League, where they led their group.
Potter’s task is to harness this opportunity, rallying a squad of skilled players to navigate the high-stakes matches ahead.
Sweden’s football federation turned to Potter for his proven track record and familiarity with the country’s football scene.
His leadership is seen as key to turning around the team’s fortunes in a critical phase of the qualification process.
Potter’s Coaching Journey
Potter’s recent stint at West Ham ended in September 2025 after a poor start to the 2025-26 Premier League season. The team suffered five losses in six games, landing in the relegation zone.
Potter, who joined West Ham in January, managed only six wins in 23 matches. Despite this, his reputation in Sweden remains strong, built on a remarkable tenure at Ostersund.
From 2011 to 2018, Potter transformed Ostersund, guiding them from the fourth division to Sweden’s top flight with three promotions in four years.
He also led the club to a national cup victory in 2017, earning widespread admiration. His success in Sweden, combined with later stints at Swansea City and Brighton in England, showcased his ability to elevate teams.
Challenges and Expectations
Potter’s brief time at Chelsea in 2022, where he was sacked after seven months, highlighted the pressures of high-profile roles.
However, his earlier achievements make him a respected choice for Sweden. Fans and officials hope his tactical insight and motivational skills can unify the squad and deliver results in the play-offs.
The appointment comes at a pivotal moment, with Sweden needing a fresh approach to secure a World Cup berth. Potter’s familiarity with the nation’s football culture and his track record of building cohesive teams position him well for the challenge.
Looking Ahead
As Potter takes charge, Sweden’s players and supporters are eager for a turnaround. His short-term contract focuses on the immediate goal of World Cup qualification, but a successful run could extend his tenure.
With play-off matches looming, Potter’s leadership will be tested, but his past successes offer hope. Sweden’s football community rallies behind him, aiming to see their nation shine on the global stage in 2026.
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