Google has raised major concerns over Australia’s upcoming social media ban for minors, warning that the new law could be impossible to enforce effectively. Starting December 10, 2025, Australia will prohibit users under 16 from creating or accessing accounts on major social platforms. The move makes it the first nation worldwide to introduce such a restriction.
However, Google believes the measure could face serious practical and technical barriers. Instead of verified age checks, companies like YouTube must rely on AI-based age estimation and behavioral signals — a system experts say is far from foolproof.
YouTube’s Warning to Lawmakers
During a parliamentary inquiry, Rachel Lord, YouTube’s regional policy director, said the rule could have “unintended consequences” despite its good intentions.
“This approach might not deliver the safety outcomes policymakers hope for,” she told lawmakers. “We should focus on smarter, evidence-based solutions.”
Lord emphasized that the new regulation may not actually reduce risks for children online and instead urged authorities to collaborate with the tech industry on more sustainable methods.
Debate Over YouTube’s Inclusion
A point of contention remains whether YouTube should even fall under the new policy. Google insists it operates primarily as a video platform, not social media. Yet, Australian regulators have chosen to include it — a decision that has triggered frustration across the technology sector.
Focus on Parental Involvement
According to Lord, a better alternative lies in strengthening parental tools. Features that help guardians manage screen time, monitor content, and guide children’s digital habits could prove more effective than an outright ban.
International Attention and Political Context
The issue has gained traction in Washington as well. Google’s U.S. division is monitoring the development closely ahead of Prime Minister Anthony Albanese’s visit to the United States next week.
The ban stems from the Online Safety Amendment Act, passed in November 2024. Lawmakers argue the move is necessary to address rising mental health issues among young Australians linked to excessive social media use.
Tech Industry on Alert
Under the new policy, platforms that fail to comply risk heavy fines or operational restrictions. The rule will affect major companies, including Alphabet’s YouTube, which is now under pressure to modify its systems before the 2025 deadline.
Balancing Protection and Access
Google supports child safety but warns against overregulation. The company argues that cutting off minors from online spaces could limit learning opportunities and social interaction.
Ultimately, Google is calling for a balanced framework — one that protects children without isolating them from the benefits of the digital world.
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