A major cyberattack has crippled Asahi Group’s operations in Japan, leading to shortages of its popular products, including beer and bottled tea, across the country.
Factory Shutdown
Since September 29, 2025, most of Asahi’s Japanese factories have been offline after the attack disrupted ordering and delivery systems, halting normal operations.
Retail Impact
Major retailers like 7-Eleven, FamilyMart, and Lawson warned customers of looming shortages. FamilyMart reported low stocks of its Asahi-made Famimaru tea, while 7-Eleven paused Asahi product shipments, including Super Dry beer.
Asahi’s Response
Asahi confirmed on October 3 that recovery timelines remain unclear but has shifted to partial manual order processing to maintain supply. The company also plans to reopen its call center next week.
Statement from Leadership
“We’re working tirelessly to restore systems and ensure product availability,” said Asahi CEO Atsushi Katsuki, apologizing for the disruptions caused by the attack.
Scope of Disruption
The cyberattack affects only Asahi’s Japan operations, which make up half its sales. Global brands like Peroni and Grolsch, and UK’s Fullers, remain unaffected.
Email systems for external communication are also down.
Retail Adjustments
Lawson and Life Cooperation supermarkets are stocking alternative products to offset shortages. FamilyMart is collaborating with Asahi to resume sales soon, expressing regret to customers.
Why It Matters
As Japan’s top brewer, Asahi’s supply issues disrupt retail and consumer access, highlighting vulnerabilities in digital infrastructure.
What’s Next
In October 2025, Asahi aims to restore systems while retailers adapt to minimize customer impact from the shortages.
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