On September 30, 2025, the U.S. Federal Trade Commission (FTC) filed a lawsuit against Zillow, claiming it paid Redfin $100 million to stop competing in online apartment rental listings.
Antitrust Concerns
The FTC argues this deal stifles competition in a concentrated market, likely increasing advertising costs for multifamily rental vacancies.
“Paying a rival to exit competition breaks antitrust laws,” said Daniel Guarnera, head of the FTC’s competition bureau.
Market Impact
The alleged agreement could harm property managers and renters by driving up costs in the online rental listing sector, where Zillow and Redfin are major players.
Why It Matters
The lawsuit highlights the FTC’s focus on enforcing fair competition, especially in digital markets that affect housing affordability.
What’s Next
The case will proceed in 2025, with potential rulings impacting how online real estate platforms operate and compete.
