Many people can build a business. Far fewer can build a legacy. In Zero to Legacy: Building Brands That Outlive You, Olamide Edward delivers a rare, grounded roadmap for entrepreneurs, executives, and visionaries seeking to create brands that endure beyond their presence. It’s a book about structure, not slogans; about longevity, not momentum.
She writes from experience, not abstraction. Drawing from over a decade of work across logistics, product innovation, and enterprise systems, she distills the timeless principles behind building a brand that can survive changing markets and shifting trends. The book unpacks the full anatomy of brand growth; vision, systems, positioning, culture, and succession, showing readers how to construct businesses that remain stable even when founders step aside.
One of the book’s defining strengths is its ability to blend insight with practicality. Each chapter functions as both guide and reflection, offering frameworks that help entrepreneurs translate purpose into measurable strategy. She explores how clarity in brand identity affects everything from customer trust to operational behavior, making a strong case that legacy is not a by-product of success but the structure of it.
The book is already finding relevance within Nigeria’s enterprise ecosystem. It has been referenced in business development workshops, executive leadership programs, and corporate training seminars aimed at strengthening long-term brand systems. Coaches and mentors working with small and medium enterprises now use it as a foundational text when helping entrepreneurs move from survival to sustainability.
Zero to Legacy also tackles a theme often neglected in African business writing: founder succession. She emphasizes that every founder should build with the humility to leave, ensuring systems are strong enough to function without them. Her perspective has resonated with industry experts and young leaders alike, encouraging a shift from personality-driven business models to process-driven ones.
“Olamide’s work is a breath of realism in a field often cluttered with theory,” says Adaora Adebisi, Managing Director of VentureLink Consulting. “She reminds entrepreneurs that a brand’s true worth is measured by how well it functions in their absence. That insight alone makes this book a national resource.”
Through clear logic and structured guidance, she offers readers the tools to transform ambition into architecture. Her writing challenges readers to think long-term, to move from reacting to trends toward designing systems that endure through them.
By prioritizing clarity over charisma and systems over slogans, Zero to Legacy: Building Brands That Outlive You stands as both a tactical guide and a philosophical challenge. It pushes Nigerian entrepreneurs to build responsibly, think generationally, and redefine what success means in a country whose economic future will depend not just on new businesses but on lasting ones.
