MTN Nigeria has unveiled MTN Thryve Ads, a new solution designed to help Micro, Small, and Medium Enterprises (MSMEs) in Nigeria manage and optimize their social media marketing efforts.
According to a 2022 report by Data Objects, 67% of small and medium businesses surveyed use social media tools to promote their products and services. MTN Thryve Ads aims to make social media advertising more efficient and effective for these businesses.
Features of MTN Thryve Ads
The platform allows MSMEs to:
- Schedule and track Facebook and Instagram ad campaigns
- Access seamless support throughout the entire ad campaign lifecycle
- Track and optimize ads for maximum impact
This solution is designed to address challenges Nigerian small businesses face when placing digital ads on social media, helping them expand their reach, scale quickly, and access new markets.
MTN’s Support for MSMEs
Speaking on the launch, Lynda Saint-Nwafor, Chief Enterprise Business Officer at MTN Nigeria, said:
“Social media has proven to be a useful marketing tool for SMEs as they focus on creating access to new markets leveraging digital channels. We, at MTN, recognise these SMEs as the backbone of our economy.”
MTN Thryve Ads represents a significant step in empowering Nigerian MSMEs to harness the potential of digital marketing and grow their businesses efficiently.
