At a technology forum organized by the Nigerian Information Technology Reporter Association (NITRA) on May 28, 2021, Seun Koshoedo, Head of Brand and Marketing at CWG Plc, a leading Pan-African Information and Communications Technology company, emphasized the need for businesses to strategically strengthen Nigeria’s digital economy.
Koshoedo highlighted the global pressures of disruption and the necessity for brands to align technology with business objectives to thrive in an innovation-driven landscape.
CWG’s Vision for Nigeria’s Digital Future
Koshoedo announced CWG Plc’s commitment to advancing Nigeria’s digital economy to drive growth and progress. She stated, “We have created an ecosystem of partners and value-based collaborations leveraging the unique opportunities in the value chain to help Nigeria achieve its digital economy pursuit.”
This strategy focuses on enabling businesses and organizations to meet the demands of a rapidly evolving global market through technological innovation.
Key Initiatives for Digital Transformation
To support Nigeria’s financial inclusion and digital economy goals, CWG is prioritizing:
- Product Advancement: Developing cutting-edge solutions to address market needs.
- Service Optimization: Enhancing efficiency and scalability of service delivery.
- Customer Life Cycle Management: Improving customer engagement and retention.
- Go-To-Market (GTM) Strategies: Leveraging technology to streamline market entry and growth.
Koshoedo stressed that these initiatives are underpinned by innovation, which she described as “accelerating” and essential for redesigning business models across industries to ensure competitiveness.
Platforms for Socio-Economic Growth
CWG has developed platforms to support Africa’s socio-economic development by enabling individuals and businesses to achieve mid- and long-term objectives more efficiently.
These platforms are designed to address known challenges and accelerate Nigeria’s digital transformation, aligning with global trends where technology drives economic progress.
Reports indicate that such technological adoption can significantly enhance growth across African economies.
Broader Context and Impact
CWG’s efforts come at a time when Nigeria is witnessing a surge in its innovation economy, with companies increasingly adopting solutions to maintain global relevance.
By fostering partnerships and focusing on innovation, CWG aims to position Nigeria as a leader in Africa’s digital landscape, supporting financial inclusion and sustainable development.
The company’s initiatives reflect a broader trend of leveraging technology to address socio-economic challenges across the continent.
